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Clorox accuses Lysol of false advertising following recent ad

On Behalf of | Apr 4, 2019 | Commercial Litigation |

It might not be uncommon for companies in Louisiana and elsewhere to attempt to convince consumers that they provide the highest quality of products and services available. However, should another company feel that a competitor is attempting to persuade customers by providing false information about its own products, it may wish to take steps to protect company interests. Clorox has recently filed a lawsuit against Lysol accusing the company of attempting to mislead consumers through false advertising.

The incident reportedly stems from a recent ad campaign that was launched on various television and social media outlets by Lysol. In the ad, Clorox claims that the other company attempted to mislead consumers into believing that its products were somehow inferior. The company asserts that the comparisons made through the ad were false and were intended to lead customers into believing that Lysol products contained advantages that simply do not exist.

Clorox claims that the ad is misleading and it asserts that the other company released the campaign with the intent of tarnishing its reputation. However, representatives from Lysol reportedly deny any wrongdoing. Lysol reportedly stands behind its claims and asserts that the campaign is in no way misleading.

The manner in which customers view a brand’s products and reputation can have a substantial impact on a company’s success. Those who feel that allegations of false advertising pose a threat to the image of their company could benefit from retaining the services of an attorney for guidance on their available legal avenues. An attorney can work with a client in Louisiana in forming a strategy to protect his or her business interests through the necessary channels.