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Breakfast cereal companies accused of false advertising

On Behalf of | May 23, 2019 | Commercial Litigation |

Many companies in Louisiana and elsewhere may feel it essential to ensure their products meet certain consumer demands. Should a company stand accused of providing misleading or false information about their products, they might consider it vital to take steps to protect their interests, as claims of false advertising could bring about dire financial ramifications. Three popular breakfast cereal companies are facing a similar circumstance after they were accused of falsely advertising certain ingredients.

The lawsuit reportedly stems from advertisements on Post, General Mills and Mondelez cereal boxes claiming that their products are made with real cocoa. However, they have recently been accused of using a process called alkalizing to alter the quality of cocoa products. According to the complaint, alkalized cocoa maintains a different acidic quality than real cocoa, and the suit says the process increases the acidity of the product to as high as a pH of 7 or 8.

The lawsuit states that these companies have used their knowledge of consumer needs and demands to mislead customers. Allegations of false advertising alone can affect a company in various ways and the outcome of subsequent legal proceedings could have a substantial impact on its future. Those who face similar allegations may wish to know more about how best to handle the process, but they might be uncertain where to turn for guidance.

Facing allegations of false advertising can be a stressful and daunting experience. With a great deal at stake, business owners who encounter similar disputes could benefit from retaining the services of an experienced attorney early on for guidance on how to protect their legal rights and business interests. An attorney can examine the circumstance a client in Louisiana is facing and assist him or her in pursuing the most favorable outcome achievable during legal proceedings.